Tag: engagement
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Content: 2/3 is either unfindable or usuable
Change, Collaboration, Content Marketing, Customer experience, Digital marketing, Experience, Marketing automation, Trust, ValueRead more: Content: 2/3 is either unfindable or usuableMarketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant content must influence customers across the acquisition and retention spectrums. Yet…