Tag: value
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Driving effectiveness whilst minimising chaos and risk
AI, Artificial Intelligence, Change, Collaboration, Content Marketing, Customer experience, Data, Digital marketing, Engagement, Experience, Transformation, ValueRead more: Driving effectiveness whilst minimising chaos and riskAs a marketing consultant based in Hobart, Tasmania, I’ve always emphasized the importance of efficient content operations for driving real business results. The latest report from leading content management platform…
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AI’s disruptive power in marketing technology: insights from Ira Bodnar
Read more: AI’s disruptive power in marketing technology: insights from Ira BodnarIn a thought-provoking article shared on X, Ira Bodnar, founder of an AI agent for paid advertising at Cowork, explores how rapid advancements in AI models like Claude 3.5 Sonnet…
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A future shaped by disruptive innovation
Read more: A future shaped by disruptive innovationFor a decade now, ARK’s annual Big Ideas report has been a signpost for decision makers, investors, entrepreneurs, and policymakers tracking how technology will impact our futures. The 2026 edition,…
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Martec’s Law: why technology races ahead while organizations lag behind
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Digital marketing, Engagement, Experience, Marketing ROl, NumbersRead more: Martec’s Law: why technology races ahead while organizations lag behindIn the ever-evolving world of marketing technology, one principle stands out as a timeless truth: Martec’s Law. Coined by renowned consultant Scott Brinker, this law highlights the fundamental mismatch between…
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Thriving in a trust-driven market
Read more: Thriving in a trust-driven marketAs we kick off 2026, the B2B landscape is buzzing with transformation—fueled by AI advancements, evolving buyer behaviors, and a sharp focus on trust and value. Forrester’s latest “Predictions 2026:…
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Ending the sales–marketing stalemate: why tech alone is not the answer
Attitude, Biz Tech, Change, Collaboration, Lead management, Marketing automation, Sales alignment, TransformationRead more: Ending the sales–marketing stalemate: why tech alone is not the answerI recently had a fascinating discussion with the product manager of a promising account-based marketing (ABM) startup that intends to take targeted B2B marketing to the next level. Their approach?…
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Balancing empathy with efficiency
AI, Artificial Intelligence, Biz Tech, Change, Customer experience, Engagement, Experience, TransformationRead more: Balancing empathy with efficiencyCustomer frustration with service continues to be a huge challenge. Service delivery should be improving, given that Customer Experience (CX) is widely acknowledged as a mission critical function, requiring tech…
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Catching B2B buyers as they fall
Read more: Catching B2B buyers as they fall95% of B2B buyers are not in market at any one time, the Ehrenberg-Bass Institute’s John Dawes stated in 2021, citing his research. The Marketoonist Tom Fishburne highlights this assertion.…
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Agentforce, finally, a toolset that can deliver on its marketing promise
Read more: Agentforce, finally, a toolset that can deliver on its marketing promiseAgentforce is Salesforce’s AI play. In common with almost every large and small software player, Salesforce is doubling and tripling down on AI. Fortunately, this time, unlike previous overhyped tech…
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Reprioritise Point of Sale and focus on Point of Value
Change, Collaboration, Customer experience, Engagement, Experience, Sales alignment, To be defined, Transformation, TrustRead more: Reprioritise Point of Sale and focus on Point of ValueOrganisations must rebalance away from sales and prioritise value delivery, according to CX guru Bruce Temkin. Temkin says too many organizations overly focus on selling their products and services, but…