From campaigns, to journeys, to commerce
Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.…
Tag: CRM
The best B2B marketers are doubling down on automation and metrics
Best-in-class B2B marketers are doubling down on marketing automation and performance metrics, according to the 2016 B2B Marketing Outlook Survey conducted…
CRM: the new centre of gravity
The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was…
“Relevancy magically creates time”
Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and…
You can’t fake it
“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you…
SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner
47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating…
Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees
Salesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2…
The experience premium
Superior experiences create engaged customers who are: More likely to consider brands that promise better experiences More likely to recommend…
From push, to pull, to participatory
As we journey from push to participatory, with a stop at pull along the way, here are a few guidelines…
Integrate, extend and collaborate
Significant value is yet to be realized across most CRM deployments, according to Nucleus Research. No surprise in that statement. So,…
