Blog Archives

Personalize with ease and speed

The big three B2B organic growth drivers today are personalization, ease and speed according to the Customer Experience consultancy Walker. Walker

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Adding voice activation to the workplace

Few, if any, sales people like entering data into CRM systems. Fortunately, voice activation is extending from the B2C world

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The automation mandate: even relationships

Have a process? Yes, then automate it, even relationships as the Japanese startup Vinclu is doing with the Gatebox, a

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“If content is digital’s soul, then a CMP is the church”

Planning, publishing, distributing and measuring content are collective, connected challenges that modern marketing teams must master. The proliferation of channels

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Consumer-grade experiences are essential B2B differentiators

The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018

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From campaigns, to journeys, to commerce

Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.

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What’s your platform strategy? Is it connected, collaborative and scalable?

  All businesses either will be digital platform businesses or they will be out of business. As we transition from

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Content: 2/3 is either unfindable or usuable

Marketing content, from thought leadership white papers to video and sales collateral, is the fuel that drives B2B marketing. Relevant

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CRM: the new centre of gravity

The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was

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You can’t fake it

“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you

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