Category: Transformation
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CMOs will drive technology spend not CIOs
Read more: CMOs will drive technology spend not CIOs“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner report late last year, it attracted plenty of skeptical comment.…
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We’re all marketers now
Read more: We’re all marketers now“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need to re-invent themselves around their customers. I’d go further than…
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Will it matter in six months from now?
Read more: Will it matter in six months from now?We all get caught up in our day-to-day dramas, but do today’s issues truly matter? Will you even remember them in six months from now? What’s important? Are there more…
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Burberry’s click-to-buy online video experience
Read more: Burberry’s click-to-buy online video experienceBurberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website, and if you like an item, click on it and…
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Is fear holding you back?
Read more: Is fear holding you back?Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media CEO’s Michael Lazerow: As he explains in the video, Lazerow…
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Excel is evil
Read more: Excel is evilIf you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A reliance on Excel almost certainly means you’ve got a hetrogeneous…
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Social enterprise collaboration makes business sense
Read more: Social enterprise collaboration makes business senseStreamling enterprise communication: “the fewer places I have to go to access information, the better, for two reasons: fewer interfaces and critical mass. What we want is a critical mass…
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Excellent Sydney Data Miners event
Read more: Excellent Sydney Data Miners eventGood audience at the Sydney Data Miners meet up. Excellent questions from the floor. Thanks to Will and the Datarati team. Check out my presentation here And several audience reviews.…
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Burberry executes on its vision and generates profitable growth
Read more: Burberry executes on its vision and generates profitable growthExcellent execution, Burberry’s digitally-immersive Taipei store opening: http://www.youtube.com/watch?v=TwJtY_r9rJw And great vision: Equals profitable growth
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Post industrial people management
Read more: Post industrial people managementAs a gaming company, they’re already out there but that’s where you need to be. After all, if you’re not on the edge you’re taking up too much space. Download…