Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media CEO’s Michael Lazerow:

As he explains in the video, Lazerow has just sold his company for $US 689m to Salesforce.com. Analysts estimate that the deal may have enhanced his personal net worth by around $US 200m.

And for another perspective read this Forbes comment.

And I also relate this assessment from the CEO of Radian6, Marcel LeBrun, another SFDC acquisition, especially this paragraph:

“We believe that Marketing is undergoing the biggest transformation in 60 years. Marketing is evolving from traditional media campaigns focused on one-way messaging and brand impressions to social marketing, focused on building customer connections, two-way conversations and customer relationships. Advertising is expanding from traditional media to social media, with campaigns that engage customers and build connections. Social media has moved from a specialized team in marketing to the foundation of marketing.”

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com


1 Comment » for Is fear holding you back?
  1. jacinta says:

    very cool

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