Blog Archives

Most of us are consistently missing the online lead follow-up window

More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing

Read more ›

Leading the brand experience: the CXO

Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief

Read more ›

Users rate Salesforce.com as the CRM leader & Oracle’s Larry Ellison agrees

Salesforce.com is the top-ranked CRM solution featured in the CRM Grid of the crowd-sourced software review and evaluation website G2

Read more ›

Subscribe, don’t buy

Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.

Read more ›

Hijack your customers

It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an

Read more ›

“All the pieces of the business are focused on the customer”

“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are

Read more ›

Marketo chases the integrated marketing software suite

An integrated marketing software suite is the big picture goal of leading marketing automation vendor Marketo. Last week, in San

Read more ›

Elephants can dance

An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial

Read more ›

Become a customer company

Salesforce.com continues to impressively develop and articulate its vision. The company’s sky high marketing-budget-to-sales-revenue ratio (okay, I am jealous) may

Read more ›

Assembling the Enterprise Marketing Management software stack

Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing

Read more ›