“Relevancy magically creates time”

Marketing’s big challenge is to synchronize people, processes and technology to deliver contextually relevant right-time, right-target messaging. Do this and

Read more ›

You can’t fake it

“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you

Read more ›

The B2B state of play in ANZ

An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The

Read more ›

Measuring marketing’s performance

Marketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an

Read more ›

Analytics: “skills managers must have”

Analytical skills are not technical skills, they’re thinking skills that every competent manager should master, according to an excellent Kellogg

Read more ›

Customer experience is the new marketing

Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis

Read more ›

SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner

47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating

Read more ›

Be braver and bolder

I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s

Read more ›

Welcome to the trust revolution

We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to

Read more ›

Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in

Read more ›

Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate

Read more ›

The Internet of customers

Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the

Read more ›

Most of us are consistently missing the online lead follow-up window

More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing

Read more ›

Lean in: women in business, what would you do if you were not afraid?

Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last

Read more ›

Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers

Read more ›

Leading the brand experience: the CXO

Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief

Read more ›

Get visual in real time with your marketing dashboards

Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?

Read more ›

An inconvenient truth: our marketing data doesn’t count in the C-Suite

Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,

Read more ›

“The ROI of Social Media is that your business will still exist in five years”

We know we can reach customers and buyers via social technologies, but the environment is foreign, resource intensive, highly personal

Read more ›

Do you have a foreman managing your content marketing factory?

Getting a sophisticated content marketing program happening requires a significant degree of cross-functional alignment and co-ordination. Leading B2B sales and

Read more ›

The CMO role needs a new job description

It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new

Read more ›

1 2 3 4 5