Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.

Not as humorous as the first, which has had 10 million hits, but still good enough to launch the new product.

Dollar Shave Club has more than 200,000 customers receiving monthly razor shipments.

How well the wipes product flies remains to be seen, but company founder Michael Dubin is adamant that he can own a significant share of the market for bathroom products and disrupt the conventional retail-consumer connection with his subscription model.

Backed by high-profile venture funds, Dollar Shave Club endeavours to keep its customers and prospects engaged with a consistent stream of digital communiqués in form of an engaging blog, social jokes and virtual cards.

Dubin wants you to subscribe to his brand, to commit to a continuous engagement not a series of transactions.

A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com

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