Consumer-grade experiences are essential B2B differentiators
The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
The imperative for B2B brands to deliver consumer-quality experiences as essential differentiators was a prominent theme at Salesforce’s Connections 2018…
All businesses either will be digital platform businesses or they will be out of business. As we transition from…
Launched six years ago, Watermark Consulting’s annual Customer Experience ROI Study illustrates why, according to the firm’s founder Jon Picoult,…
Good summary of the state of marketing in 50 slides from marketing management software company Percolate: Here are my takeaways:…
Dollar Shave Club is back with a new video promoting their second product line, butt wipes called “One Wipe Charlies”.…
Prudential’s billboard captures our attention with its simple statement. What will this fact mean for marketing?
An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700…