Blog Archives

From campaigns, to journeys, to commerce

Traditional IT (Information Technology) is over. Today’s conventional IT organisations spend far too much time in conflict with “the business”.

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Analytics: “skills managers must have”

Analytical skills are not technical skills, they’re thinking skills that every competent manager should master, according to an excellent Kellogg

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Get visual in real time with your marketing dashboards

Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?

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An inconvenient truth: our marketing data doesn’t count in the C-Suite

Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,

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