Exuberant Salesforce.com founder Mark Benioff (who can get away with inserting the word “amazing” into every second sentence of a keynote presentation) has been banging the drum in recent months with his mantra “business is social”.

With a cast of notable talking heads, this video attempts to explain what it means.

For most of SFDC’s still relatively short life, the key theme was “the end of software”.

Then it was “the social enterprize”, but that phrase had to evolve into “business is social”, as many people, in particular UK people, complained that the phrase social enterprize was already owned by the non-profit sector.

Thousands of customers are buying in (although the share price appears to have all the characteristics of a bubble, but that’s a big topic for another post).

On November 27, SFDC’s platform hit the billion transactions per day mark.

To commemorate the event, which is a significant milestone, the company released this infograpic:



A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com

Leave a Reply

Your email address will not be published. Required fields are marked *