The sales funnel is no longer, and probably never was, linear
I enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled…
Tag: business technology
Point solutions are pointless
If we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move…
Burberry’s business-technology literate CEO Angela Ahrendts gets it
Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should…
“Digital disruption, when properly understood, should terrify you”
In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing…
Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
CMOs will drive technology spend not CIOs
“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner…
