Be braver and bolder

I have been asked by Marketing Magazine to write a career advice letter for publication in an upcoming edition. Here’s…

5 years ago

Welcome to the trust revolution

We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to…

5 years ago

Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in…

5 years ago

Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…

6 years ago

The Internet of customers

Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the…

6 years ago

Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…

6 years ago