The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
Tag: marketing
Is fear holding you back?
Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media…
Excel is evil
If you’re organisation is stuck together with Excel spreadsheets, it may be time to think about a better way. A…
SFDC’s Dreamforce circus attracts 14,000 in London
Big crowd of 14,000 at SFDC’s London Dreamforce event today: http://www.youtube.com/watch?v=CdmlOjls-CQ&feature=uploademail
Salesforce.com finally is addressing the marketing space
Salesforce.com is embarking on a major push into the marketing capabilities game. Judging from the following two comments CEO and…
