Is everybody on the call?

If you need to interact with people in more than one location, and which corporate role doesn’t, then you’ll relate…

10 years ago

The Internet of customers

Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the…

10 years ago

Are we talking past our customers?

McKinsey research says a surprising gap has opened up between the brand messages B2B companies communicate and what their customers…

10 years ago