Marketing automation explained

Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll…

11 years ago

End game for solution selling

B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in…

11 years ago

The extinction of the HiPPO is nigh

Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…

11 years ago