Are you Business Technology literate?
Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?…
Author: Mitchell Mackey
Strategic marking executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organizations in Australia, Asia and Europe. Read full bio>>
The extinction of the HiPPO is nigh
Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s…
What’s your Customer Effort Score?
Check out the articles at the end of these two links: Delighting your customers does not improve loyalty, reducing…
The Chief Customer Officer’s mandate
Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge…
Customer focused telcos?
Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their…
CMOs will drive technology spend not CIOs
“CMOs Will Spend More on IT Than CIOs” When Gartner analyst Laura McLennan made this bold statement in a Gartner…
We’re all marketers now
“In the era of engagement, marketing is the company” Excellent McKinsey Quarterly article makes the compelling case the organisations need…
Will it matter in six months from now?
We all get caught up in our day-to-day dramas, but do today’s issues truly matter? Will you even remember them…
Burberry’s click-to-buy online video experience
Burberry continues to execute on its digital brand mission. Watch the company’s new season videos online from the brand’s website,…
Is fear holding you back?
Spare 3 minutes and 41 seconds and watch this emotional and honest “we just got bought” video from Buddy Media…
