Few, if any, sales people like entering data into CRM systems. Fortunately, voice activation is extending from the B2C world (Google Home, Amazon Alexa and Apple HomePod) into the B2B landscape. IBM has its Watson Assistant, SAP CoPilot, Infor Coleman, Oracle the Digital Assistant and Salesforce Einstein Voice.

These are conversational interfaces that trigger automated business processes. Assuming they work as advertised (allowing for teething problems), they promise to reduce manual tasks such as CRM data entry, as this Salesforce demo video illustrates.


A strategic marketing executive with extensive experience delivering business results for Ansell Healthcare, Mercedes-Benz, consultancies and organisations in Australia, Asia and Europe. Leading-edge skills built around the fundamental principle that, in an era of rapid product and service commoditization, the customer experience matters and is a key driver of competitive advantage. Fully cognizant of the need to synchronize processes, business technology and people to ensure that brand promises are mirrored by reinforcing brand actions. Thrives in “can do”, values-driven organisations which are committed to consumer-focused innovation and making a difference by thinking strategically but acting pragmatically. An accomplished, collaborative business leader and communicator with excellent interpersonal and public speaking capabilities. Key strengths: • Building influence across the business • Harnessing emerging customer trends • Thriving on market and technology change • Differentiating the brand experience • Optimizing the marketing and media mix • Creating and nurturing high-performance teams and relationships Specialties Assets and transferable skills include leadership, strategy development, project management, technology utilization, business process improvement, performance metrics and public speaking. Email: mitchell_mackey@hotmail.com