gamefication – Disrupting The Game http://www.mitchellmackey.com.au Empowering businesses to adapt and thrive in the age of AI-driven change & disruption with bold strategies, customer-centric innovation, and transformative leadership. Wed, 05 Jun 2019 01:46:04 +0000 en-US hourly 1 https://wordpress.org/?v=6.8.1 http://www.mitchellmackey.com.au/wp-content/uploads/2025/06/cropped-AI-enhanced-hero-image-for-the-website-32x32.jpg gamefication – Disrupting The Game http://www.mitchellmackey.com.au 32 32 Motivating great work: venturing beyond the default http://www.mitchellmackey.com.au/2016/motivating-great-work-venturing-default/ http://www.mitchellmackey.com.au/2016/motivating-great-work-venturing-default/#respond Tue, 16 Feb 2016 13:04:20 +0000 http://www.mitchellmackey.com.au/?p=2107 Motivating great work, venturing beyond the default, is the provocative Dr Jason Fox’s mission. He’s just launched his new book, aimed at “pioneering executives”, called How to Lead a Quest. Worth checking out at www.drjasonfox.com/

]]> http://www.mitchellmackey.com.au/2016/motivating-great-work-venturing-default/feed/ 0 Hijack your customers http://www.mitchellmackey.com.au/2013/hijack-customers/ http://www.mitchellmackey.com.au/2013/hijack-customers/#respond Sat, 01 Jun 2013 15:03:04 +0000 http://www.mitchellmackey.com.au/?p=1368 It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an alert to customers whenever they enter a competitor store. The GPS-driven alert kicks off a timed discount, starting at 99%, which encourages the customer to rush to Meat Pack. The quicker the customer gets to there the bigger the discount.

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