Blog Archives

The B2B state of play in ANZ

An excellent infographic summarizing the challenges B2B marketers are confronting has been assembled by the team at Green Hat. The

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Customer experience is the new marketing

Is customer experience the new marketing? According to Gartner, 89% of companies expect to soon compete mostly on the basis

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SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner

47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating

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Welcome to the trust revolution

We are in the middle of a “trust revolution”, driven by transparency created by the Internet of customers, according to

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Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in

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Most of us are consistently missing the online lead follow-up window

More than a decade after the Internet hit prime time and stayed there, marketing and sales organisations are consistently missing

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Lean in: women in business, what would you do if you were not afraid?

Salesforce.com has just wrapped up its annual jamboree Dreamforce in San Francisco. It is our planet’s biggest business event, which last

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Leading the brand experience: the CXO

Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief

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Get visual in real time with your marketing dashboards

Are you building and supporting concise, real-time, visual dashboards to better enable stakeholders to understand and respond to Marketing’s contribution?

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An inconvenient truth: our marketing data doesn’t count in the C-Suite

Senior executives do not regard marketing results as important when making key decisions, according to a recent Forrester Research report,

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