Blog Archives

CRM: the new centre of gravity

The migration of the corporate world’s centre of gravity from ERP and transaction management towards CRM and customer experience management was

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You can’t fake it

“No matter how much money you spend on advertising, you can’t convince customers that you provide better experiences than you

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Who owns the customer experience?

Everybody agrees that we need to be customer-centric, customer focused and even customer obsessed, says Sirrus Decisions’ Megan Heuer in

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Leading the brand experience: the CXO

Great customer experience doesn’t happen by accident. That’s why the most valuable player in your C-Suite should be the Chief

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The CMO role needs a new job description

It is time to redefine the B2B CMO’s job description according to Forrester Research analyst Laura Ramos in a new

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Are you Business Technology literate?

  Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?

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