Blog Archives

Measuring marketing’s performance

Marketing Magazine’s industry advisory board chairman and Deakin University senior lecturer Michael Valos recently asked two good questions for an

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SAAS (Software as a Service) CRM continues to grow and SFDC is accelerating: Gartner

47% of all CRM systems are cloud or SAAS (Software as a Service) based and Salesforce.com’s market leadership is accelerating

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The Internet of customers

Economists were missing in action at the start of this year’s World Economic Forum in Davos, Switzerland. Instead of the

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Hijack your customers

It is a gimmick, but a clever one. Guatemalan shoe store Meat Pack has a nifty app that sends an

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“All the pieces of the business are focused on the customer”

“The customer dictates how he wants to be engaged” “If it didn’t happen in Salesforce, it didn’t happen” “We are

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Embracing connectedness

An excellent example of brand-building thought leadership, IBM’s 2012 Global CEO Study Leading Through Connections is the outcome of 1700

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Elephants can dance

An enormous amount of care A good appetite for risk An enormous amount of money A huge amount of managerial

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Assembling the Enterprise Marketing Management software stack

Enterprise Marketing Management is a new class of software applications that is emerging to address the urgent demand that marketing

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Practice customer experience improvement as a business discipline

Customer experience management must be viewed as a strategic business discipline, on a par with traditional fields such as finance

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