Connecting in “the context of the moment”

Exuberant Salesforce.com founder Mark Benioff (who can get away with inserting the word “amazing” into every second sentence of a

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The sales funnel is no longer, and probably never was, linear

I enjoyed presenting at the Funnel event in Sydney on November 19. Organiser Brad Langton and the eConsultancy team assembled

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SFDC’s “social productivity” app Do.com

Project and issue management is a vexed issue for most of us in matrix environments. Do.com is one of many

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Point solutions are pointless

If we accept that the customer experience is the decisive differentiator in our commoditized world, then we need to move

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Radical transparency: open beats closed

What’s your personal communication style? When, what and how do you share? In today’s radically transparent, digitally-enabled world you need

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Is email constipating your company?

If your answer is yes, and for most of us it is yes, you need to consider banning internal email

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Both confident and anxious, “Generation Flux” embraces chaos

Chaos is the defining feature of modern business, driven by “dizzying velocity” of our changing environment. That’s the claim made

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Burberry’s business-technology literate CEO Angela Ahrendts gets it

Apple has long attracted plaudits for its omni-channel mastery of the customer experience, but there is another brand which should

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Change your world, change your words

14 million YouTube views and counting …

“Digital disruption, when properly understood, should terrify you”

In an excellent post on Forrester Research’s blog analyst James McQuivey says there are three sources of digital power changing

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Insurgent challenges the status quo with a $4k YouTube video

If you are not already aware of the upstart, insurgent brand DollarShaveClub.com, watch their viral video, which has kick started

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Dreamforce leaves Oracle’s Open World behind

Claiming to have attracted more than 90,000 registered delegates, Salesforce.com’s DreamForce jamboree dominated central San Francisco last week. Exuberant SFDC

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Marketing automation explained

Trying to get your head around the still relatively new marketing automation field? If yes, and even if not, you’ll

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Data: unconnected, undiscovered and unused

As we race to understand so-called “Big Data”, are we truly on top of our own internal “small data” within

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End game for solution selling

B2B customers don’t need sales people the way they used to. That’s the central premise of a feature article in

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You have three years, at most, of relevant marketing experience

If you play in marketing, you have at most three years of relevant experience. Marketing and business in general is

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Are you Business Technology literate?

  Business Technology fluent? Do you understand how best to engage at the intersection of BT, business processes and people?

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The extinction of the HiPPO is nigh

Decision making in traditional hierachical organisations all too often defaults to a HiPPO. A HiPPO is a Highest Paid Person’s

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What’s your Customer Effort Score?

  Check out the articles at the end of these two links: Delighting your customers does not improve loyalty, reducing

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The Chief Customer Officer’s mandate

Vision corp’s new Chief Customer Officer has replaced both the CMO and CIO roles. And the CCO’s mission is: Merge

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Customer focused telcos?

Good article in Melbourne’s Age’s newspaper today about the tactics Australia’s telcos are employing in an attempt to lock their

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